Google My Business is a free online tool offered by Google, designed to help businesses manage their online presence and visibility. It allows businesses to create and update their profiles, providing essential information such as location, hours of operation, contact details, and photos. This information appears in Google Search and Maps, making it easier for potential customers to find and engage with local businesses. Google My Business also enables customer reviews and insights, helping businesses monitor and enhance their online reputation and performance. It's a crucial tool for businesses looking to establish a strong digital presence.